By 2021,
Customer Experience
will overtake Price and Product as the key brand differentiator for shoppers.
Customers are expecting smarter, frictionless and bespoke experiences. They are not only willing to share more information about themselves, they are also willing to pay more for it and share that experience, good or bad within their own social community.
The more conscientious brand owners are already recognising that shift driven by the growing preference for memorable experiences, ever so slightly or extremely in how their products and services grossed in 2020.
But how does the everyday brand begin its journey to enhance its customer experience? In this video, we have compiled just 10 of the ways we know so every brand can kickstart creating that better-than-ever customer experience.